When anyone can write software, the question is no longer who can build it. The question is what it is worth. This book confronts the existential restructuring of software economics — when the marginal cost of production approaches zero, cost-based pricing is a race to the bottom. It covers how to price to value in a world where anyone can build, so the question is no longer who builds it but what it is worth.
Pricing, packaging, and positioning when marginal cost of software creation falls to Zero.